OK, so, in comparison with some, a basic cost of $25 for a lesson is on the low side. I keep the cost of lessons low because I know that keeping horses is expensive, and if you are doing so on a tight budget, the first thing that goes are lessons. I don’t think this is a place where compromise should be made. Lessons are of a great value to all riders, as we always have something new to learn or areas that need improvement, and having someone to help with that and point us in the right directions is invaluable.
I do not charge less because I do not have the ability to coach, I keep my prices low because I would rather riders have access to a trainer, than to lose interest on improving their relationship with their horse.